One challenge in respect of social media, where content is generated by users, is how to attribute online support for a candidate to the campaign of that candidate. The simple fact that a candidate is successful in online campaigning, and that the use of social media platforms may amplify a candidate’s message beyond what was possible with print and broadcast media, does not mean that the candidate has violated rules on campaign spending and transparency and thus obtained an unfair advantage. The role of the judge is to consider if any rules have been violated in receiving campaign support from third parties, be it online or not.