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Article 75
 

Media Presentation


(1) During the election campaign and in the first and second round of voting, the broadcasters that cover the elections may broadcast a total of 9 minutes of additional advertising air time per every hour of real-time broadcasted programme, solely for the purpose of paid political advertising, as follows: the ruling political parties may be allocated a maximum of 4 minutes, the political parties in opposition may be allocated a maximum of 4 minutes, the political parties represented in the Parliament of the Republic of Macedonia that do not have a parliamentary group and the political parties that are not represented in the Parliament of the Republic of Macedonia may be allocated one minute of air time.


(2) When distributing the additional advertising air time per one hour of real-time broadcasted programme for the purpose of paid political advertising, and when there is interest to merge the slots of one political party in two consecutive real-time hours, the media outlet is required to ensure that the merging of slots in two subsequent hours, twice in a row, shall not be done for the same political party and shall ensure an alternation in the representation of the ruling and the opposition political parties.


(3) Broadcasters, printed media and electronic media (internet portals) shall establish pricelists for paid political advertising of the participants in the electoral process within 5 days of the day of the announcement of the elections.


(4) In the period from the establishing of the pricelists until the start of the election campaign, broadcasters, printed media and electronic media (internet portals) shall publicize the pricelists from paragraph (3) of this article at least twice in their programmes,printed editions or websites.


(5) Printed media and electronic media (internet portals) shall submit the pricelists from paragraph (3) of this article to the State Election Commission, State Audit Office and State Commission for Prevention of Corruption within 5 days of the day of the announcement of the elections, whereas the broadcasters shall submit them to the Agency for Audio and Audio Visual Media Services, the State Election Commission, the State Audit Office and the State Commission for Prevention of Corruption, within 5 days of the day of the announcement of the elections.


(6) Electronic media (internet portals) that provide paid political advertising for the participants in the election campaign are required to register with the State Election Commission within 3 days from the day of the announcement of the elections. Electronic media (internet portals) that fail to register with the State Election Commission shall not be entitled to use funds for paid political advertising provided from the Budget of the Republic of Macedonia.


(7) Registry of electronic media (internet portals) shall be kept based on the registration applications submitted to the State Election Commission, with a current balance sheet attached, issued by the Central Registry of the Republic of Macedonia and not older than 6 months.


(8) The pricelists cannot be changed during the election campaign.


(9) Broadcasters, printed media and electronic media (internet portals) shall also apply the regular pricelists for paid political advertising during the election campaign, whereby the rate for paid political advertising per second shall not exceed the average advertising rate as calculated in the 3 months preceding the day of the announcement of the elections, and for electronic media (internet portals) the price for space used on the internet portal for paid political advertising shall not exceed the average price for advertising calculated over the last three months prior to the announcement of the elections.


(10) Broadcasters, printed media and electronic media (internet portals) in the Republic of Macedonia are required to provide equal access to paid political advertising to all participants in the electoral process.


(11) The election campaign participant-purchaser of paid political advertising from broadcasters, printed media and electronic media (internet portals) is required to submit a media plan for paid political advertising.