Media monitoring is an effective tool to measure how electoral contestants are treated by the media (and how the media are treated by the politicians). The establishment of a neutral supervisory body to monitor and regulate the media and to deal with complaints about media behaviour during the campaign can be an important step in implementing the law and promoting free, equal, and fair access to broadcasting. Such a body might be a permanent media regulatory body by the state, a monitoring unit within the election management body, a body specifically created to supervise the election campaign, and/or a self-regulatory media body. In some cases, however, the lack of equipment and trained staff seriously hampers the efficiency of media monitoring (e.g. Albania). Furthermore, there is a dire need to expand institutional capacities for monitoring also internet platforms and social media during electoral campaigns.