Competent, credentialed, and independent domestic and international observers that operate in accordance with international election monitoring standards should be given the widest possible opportunity to observe the elections. Observation cannot be confined to voting and counting procedures on election day (like in the UK), but must include the whole electoral process. However, the observers’ right to observe all stages of the electoral process is not always guaranteed by law or in practice. Furthermore, election observers need to adapt to new challenges related to the introduction of new technologies and the growing impact of digital media. Whilst media monitoring is a firm component of long-term electoral observation, it mainly focusses on broadcast and print media. There have so far been few guidelines and experiences how to best monitor electoral debates and campaigns on social media and online platforms.