Home > 1.3.1.1.2 Accessibility to the media by participants in the election > Principles for a Fundamental Rights-Complaint use of Digital Technologies in Electoral Processes
 
 
 
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With these new actors, anonymous profiles have appeared which are allowed by social platforms. The weight that interpersonal communication gains through social networks has led to the mass creation of bots, anonymous, automated and sometimes fake accounts that act as individuals online and increase the massive distribution of specific information, aiming to create currents of public opinion, acceptance or rejection of people or ideas, in an artificial way. By giving the impression that they have widespread support, these features create a bandwagon effect, and others accept the ideas shared by this apparent majority. This generates herd behaviour, by which individuals neglect personal responsibility and submit themselves to the will of the collective.