Home > 1.3.1.1.2 Accessibility to the media by participants in the election > Principles for a Fundamental Rights-Complaint use of Digital Technologies in Electoral Processes
 
 
 
Download file    
 
 
Paragraph 30
 

Finally, intermediaries such as search engines and, perhaps even more pronounced, social media platforms, have gained powerful new gatekeeper positions that enable them to influence the outcome of electoral processes. Search engines, seen as trustworthy by a majority, have the potential to influence the electorate’s attention and voting preferences. A biased search engine result ranking can shift undecided voters towards one candidate. This could lead to new forms of influence in the elections that are not captured by existing rules.