In the same vein, the Parliamentary Assembly of the Council of Europe has recently called on member states to strengthen “transparency in political online advertising, information distribution and algorithms and business models of platform operators”, in particular by “guaranteeing, where political parties and candidates have the right to purchase advertising space for election purposes, equal treatment in terms of conditions and rates charged” and by “developing specific regulatory frameworks for internet content at election times and including provisions on transparency in relation to sponsored content on social media, so that the public is aware of the source that funds electoral advertising or any other information or opinion […].”