The risk to undermine the rights to privacy, free elections/electoral equity and freedom of expression and opinion – and, as some experts argue, even freedom of thought – suggests a need to regulate the commercial rights of internet and social media companies. That said, to completely forbid the “commoditisation of information” would also hinder the development of the internet and, consequently, the access to an apparently limitless source of political information and democratic action. As long as societies do not find new forms to finance the internet, to impose excessive limits on the commoditisation of personal information could curtail fundamental political rights such as freedom of expression and freedom to organise political action. The paradox is that the same technologies that have enhanced the possibilities of expression, are the ones that curtail such possibilities.